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CMI's Slideshare

This Stream includes CMI's latest Slideshares

  • Unthinkable: Content Marketers You Know, Sharing Stories You Don't

    Unthinkable: Content Marketers You Know, Sharing Stories You Don't

    The Content Marketing Institute partnered with Jay Acunzo and his brilliant Unthinkable podcast as we lead up to Content Marketing World 2017. Jay interviews seven of our favorite CMWorld speakers to

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  • In-Flight Content Guide: Making the Most of Your Content Journey

    In-Flight Content Guide: Making the Most of Your Content Journey

    As we prepare for landing, we hope you've enjoyed our Content Marketing World conference ebook series, a great and fun project with our friends at TopRank Marketing. We hope to see you in September wh

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  • In-Flight Content Guide: Creating a Memorable Content Experience

    In-Flight Content Guide: Creating a Memorable Content Experience

    Are you looking to create a memorable content experience? In this second ebook in the Content Marketing World 2017 series, the teams from TopRank Marketing and CMI partner to interview speakers and in

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  • In-Flight Content Guide: Prepping for Your Content Marketing Expedition

    In-Flight Content Guide: Prepping for Your Content Marketing Expedition

    It's time to buckle up for what is sure to be an epic flight as we prepare for a safe landing at Content Marketing World in Cleveland, Ohio, USA this September 5-8. The Content Marketing Institute and

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  • Technology Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

    Technology Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

    Welcome to our annual report on the content marketing practices of technology marketers. This report focuses on the North American technology marketers who participated in our seventh annual content m

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  • How to Apply Analytics Data to Make Better Content Decisions

    How to Apply Analytics Data to Make Better Content Decisions

    AS A CONTENT MARKETER you should be well-versed in analytics, no matter what your specific roles and responsibilities are in working with the discipline. Without analytics, you have no way of knowing

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  • Content Marketing Predictions 2017

    Content Marketing Predictions 2017

    In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments tha

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  • Content Marketing in the UK 2017: Budgets, Benchmarks and Trends

    Content Marketing in the UK 2017: Budgets, Benchmarks and Trends

    Thank you for your interest in Content Marketing in the UK 2017: Benchmarks, Budgets, and Trends. The annual content marketing survey, from which the results of this report were generated, revealed m

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  • Content Marketing in Australia 2017: Budgets, Benchmarks and Trends

    Content Marketing in Australia 2017: Budgets, Benchmarks and Trends

    Hello, Content Marketers, It is our pleasure to present the fifth annual Content Marketing in Australia: Benchmarks, Budgets, and Trends report. As Australian marketers continue to grow in experience

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  • 2017 Manufacturing Content Marketing: Benchmarks, Budgets, and Trends — North America

    2017 Manufacturing Content Marketing: Benchmarks, Budgets, and Trends — North America

    Welcome to Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America. In the four years we’ve been reporting on how manufacturers use content marketing, this year’s results r

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  • B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

    B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

    Business-to-Business manufacturing marketers have made great progress over the last year with content marketing. That’s one of the key findings in the Manufacturing Content Marketing: 2017 Benchmarks,

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  • Get Inspired: 75 (More) Content Marketing Examples

    Get Inspired: 75 (More) Content Marketing Examples

    While every brand brings a unique set of goals, values, assets, and circumstances to the content marketing table, at least one thing is universal: We can all learn from the experiences of those who fa

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  • B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

    B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

    Our annual content marketing research, with this report focusing on B2C marketers and their content marketing budgets and trends. New questions, an interesting twist to our research, and valuable budg

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  • The 2017 Content Marketing Framework

    The 2017 Content Marketing Framework

    In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storyte

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  • 21 LinkedIn Profile Tips to Advance Your Content Marketing Career

    21 LinkedIn Profile Tips to Advance Your Content Marketing Career

    Content marketing careers are constantly evolving, but one thing is certain: The power of LinkedIn for personal branding and career advancement is here to stay. Of course, because so many people rely

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  • B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

    B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

    It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America.

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  • Content Marketing World 2016 Overview

    Content Marketing World 2016 Overview

    Interested in Content Marketing World? Our 6th annual conference and expo taking place September 6-9, 2016 in Cleveland, Ohio will be our best. Take a look at our presentation to find out more, and to

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  • History of Content Marketing

    History of Content Marketing

    For years, brands have been telling stories to attract and retain customers. Here are a few examples.

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  • Social Media Survival Guide

    Social Media Survival Guide

    This Social Media Survival Guide will give you the tools you need to make smart content marketing decisions as your brand explores the diverse social media landscape. This collection of expert insight

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  • 2016 Content Marketing Playbook

    2016 Content Marketing Playbook

    If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score p

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