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This Stream includes CMI's latest Slideshares

  • Technology Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

    Technology Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

    Welcome to our annual report on the content marketing practices of technology marketers. This report focuses on the North American technology marketers who participated in our seventh annual content m

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  • How to Apply Analytics Data to Make Better Content Decisions

    How to Apply Analytics Data to Make Better Content Decisions

    AS A CONTENT MARKETER you should be well-versed in analytics, no matter what your specific roles and responsibilities are in working with the discipline. Without analytics, you have no way of knowing

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  • Content Marketing Predictions 2017

    Content Marketing Predictions 2017

    In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments tha

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  • Content Marketing in the UK 2017: Budgets, Benchmarks and Trends

    Content Marketing in the UK 2017: Budgets, Benchmarks and Trends

    Thank you for your interest in Content Marketing in the UK 2017: Benchmarks, Budgets, and Trends. The annual content marketing survey, from which the results of this report were generated, revealed m

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  • Content Marketing in Australia 2017: Budgets, Benchmarks and Trends

    Content Marketing in Australia 2017: Budgets, Benchmarks and Trends

    Hello, Content Marketers, It is our pleasure to present the fifth annual Content Marketing in Australia: Benchmarks, Budgets, and Trends report. As Australian marketers continue to grow in experience

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  • 2017 Manufacturing Content Marketing: Benchmarks, Budgets, and Trends — North America

    2017 Manufacturing Content Marketing: Benchmarks, Budgets, and Trends — North America

    Welcome to Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America. In the four years we’ve been reporting on how manufacturers use content marketing, this year’s results r

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  • B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

    B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

    Business-to-Business manufacturing marketers have made great progress over the last year with content marketing. That’s one of the key findings in the Manufacturing Content Marketing: 2017 Benchmarks,

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  • Get Inspired: 75 (More) Content Marketing Examples

    Get Inspired: 75 (More) Content Marketing Examples

    While every brand brings a unique set of goals, values, assets, and circumstances to the content marketing table, at least one thing is universal: We can all learn from the experiences of those who fa

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  • B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

    B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

    Our annual content marketing research, with this report focusing on B2C marketers and their content marketing budgets and trends. New questions, an interesting twist to our research, and valuable budg

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  • The 2017 Content Marketing Framework

    The 2017 Content Marketing Framework

    In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storyte

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  • 21 LinkedIn Profile Tips to Advance Your Content Marketing Career

    21 LinkedIn Profile Tips to Advance Your Content Marketing Career

    Content marketing careers are constantly evolving, but one thing is certain: The power of LinkedIn for personal branding and career advancement is here to stay. Of course, because so many people rely

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  • B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

    B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

    It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America.

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  • Content Marketing World 2016 Overview

    Content Marketing World 2016 Overview

    Interested in Content Marketing World? Our 6th annual conference and expo taking place September 6-9, 2016 in Cleveland, Ohio will be our best. Take a look at our presentation to find out more, and to

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  • History of Content Marketing

    History of Content Marketing

    For years, brands have been telling stories to attract and retain customers. Here are a few examples.

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  • Social Media Survival Guide

    Social Media Survival Guide

    This Social Media Survival Guide will give you the tools you need to make smart content marketing decisions as your brand explores the diverse social media landscape. This collection of expert insight

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  • 2016 Content Marketing Playbook

    2016 Content Marketing Playbook

    If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score p

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  • Technology B2B Content Marketing 2016: Benchmarks, Budgets and Trends - North America

    Technology B2B Content Marketing 2016: Benchmarks, Budgets and Trends - North America

    Welcome to our yearly report on the content marketing practices of business-to-business (B2B) technology content marketers in North America. Here you’ll see how technology marketers replied to our six

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  • Next-Generation SEO Strategies That Will Future-Proof Your Content

    Next-Generation SEO Strategies That Will Future-Proof Your Content

    Featuring insights from The Wizard of Moz himself, Rand Fishkin reminded us during his popular SEO presentation at Content Marketing World 2015, search engines are constantly evolving their algorithms

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  • Content Strategy Inspiration From Robert Rose

    Content Strategy Inspiration From Robert Rose

    How can you create remarkable content experiences and more scalable content processes? Over the last year, Robert Rose has been sharing exclusive insights in a weekly CMI newsletter, Content Strategy

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  • 40+ Predictions on Content Marketing in 2016

    40+ Predictions on Content Marketing in 2016

    We've been waiting all year for this! Our annual content marketing predictions compilation from some of the smartest content marketers on the planet. Whose prediction do you like? Whose do you see com

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