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Find all the latest posts from the Content Marketing Institute blog.

  • This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday)

    This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday)

    We discuss a rumor about Apple buying Disney, and explore whether Netflix has a new billion-dollar business model on its hands. Our rants and raves include a content studio critique; and we close...

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  • 5 Modern Content Marketing Best Practices for Getting Found

    5 Modern Content Marketing Best Practices for Getting Found

    How should you incorporate the best SEO practices so your content drives users to your site? Follow these five best practices to incorporate today's SEO principles into your content marketing....

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  • 30 Habits of Highly Productive Content Teams [Infographic]

    30 Habits of Highly Productive Content Teams [Infographic]

    What if you could get work-free nights and weekends back? Would you take the necessary steps? Try these 30 workflow tips and see what it’s like to turn your computer off at 5:30 p.m. and keep it...

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  • 4 Metrics to Track Impact of Content Marketing on Brand Awareness

    4 Metrics to Track Impact of Content Marketing on Brand Awareness

    If you want to measure the impact of your content marketing on brand awareness, first think about the type of content. Next, think about the most helpful metrics and tools – start with these four...

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  • Strengthen Your SEO Strategy for 2017

    Strengthen Your SEO Strategy for 2017

    Don't just sit back and wait for Google to pass judgment on whether your content belongs on the first page of a SERP. Take these SEO actions to boost its value in the eyes of the bots – and your...

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  • What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is)

    What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is)

    Your buyers may take a journey, but they rarely follow a straight-line path. So how can you reach them with the right content when they want it and where they’ll find it? Read on. Continue reading...

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  • 6 How-To Strategies for Content Promotion

    6 How-To Strategies for Content Promotion

    Publishing your content doesn’t follow Newton’s third law of motion. It turns out you need to spend much more time in promoting your work than on creating it. Here are six step-by-step content...

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  • This Week in Content Marketing: The New Content Business Model Awaits

    This Week in Content Marketing: The New Content Business Model Awaits

    We do a deep dive into the Pepsi video fiasco and explore the only content business model that matters. Our rants and raves include advertising blinders; then we close the show with an example of...

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  • 3 Best Practices to Nurture a Content Writer Into an Industry Expert

    3 Best Practices to Nurture a Content Writer Into an Industry Expert

    The nurturing process for content writers has far less to do with helping them become better writers and more to do with teaching them how to learn a new landscape quickly and effectively. Start...

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  • Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

    Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

    How much time does your team spend discovering keywords; planning, personalizing, and automating content; and more?  Imagine if a machine performed the majority of the activities and a marketer’s...

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  • Time for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research]

    Time for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research]

    Too many B2B enterprise marketers create content focused on their brand, not their audience. That’s one of the key findings in our new research report, B2B Enterprise Content Marketing 2017:...

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  • 5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas

    5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas

    The customer support team knows why people contact your company. Do you? Reach out to your customer support team members to better understand your audience so you can improve your buyer personas...

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  • New Way to Build Personas Over Time

    New Way to Build Personas Over Time

    The era of agile is here, and personas need to change with the times. This in-depth Q&A shows you how to produce a minimum viable persona, and then build it up as you learn about your audience....

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  • Screwed Up Priorities? 5 Reasons You Aren’t Working on the Right Content Projects

    Screwed Up Priorities? 5 Reasons You Aren’t Working on the Right Content Projects

    If you’re not as victorious as you’d like with your content marketing efforts – or you’re struggling to distinguish if you’re even working on the right content or not – it could come down to these...

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  • 2 Funnels Are Necessary for Content Marketing

    2 Funnels Are Necessary for Content Marketing

    Following a purchase funnel to shape your content marketing goals sets you up for limited success. Not all content subscribers will become customers. That’s why you need to create and add a...

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  • This Week in Content Marketing: More Big Companies Investing in Original Content

    This Week in Content Marketing: More Big Companies Investing in Original Content

    We recap Intelligent Content Conference 2017, discuss a Netflix-driven trend, and explore the link between content marketing, strategy, and engineering. We wrap up the show with an example of the...

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  • Simplify Your Content Marketing Strategy with a One-Page Plan

    Simplify Your Content Marketing Strategy with a One-Page Plan

    A content marketing program is more likely to succeed when it has a documented marketing strategy. Don’t wait another minute. Create a comprehensive one-page content marketing strategy today....

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  • The Challenges Facing Tomorrow’s Marketer: 3 Biggest Themes From Intelligent Content Conference

    The Challenges Facing Tomorrow’s Marketer: 3 Biggest Themes From Intelligent Content Conference

    Zoom out to identify three main challenges that emerged at the Intelligent Content Conference. These are the things that you, tomorrow’s marketer, need to do to take your career and our profession...

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  • Fact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News [Checklist]

    Fact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News [Checklist]

    In all honesty, do you fact-check your content? Or do you think you don’t have the time or resources to do it? That risky behavior must end or you could face big short- and long-term problems....

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  • What Do Fast Company’s Innovative Companies Do Differently? 5 Examples for Marketers

    What Do Fast Company’s Innovative Companies Do Differently? 5 Examples for Marketers

    Fast Company released its Most Innovative Companies issue and CMI devoured it to find great content marketing practices. Learn about five inspiring companies with innovative ideas that you should...

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