Made With Uberflip Content Marketing

CMI Blog

Find all the latest posts from the Content Marketing Institute blog.

  • 19 Favorite Tools for Content Promotion in 2017

    19 Favorite Tools for Content Promotion in 2017

    Do you want to get more out of the content you produce? Improve your promotion efforts and get your content in front of more people. Read on for 19 favorite tools (many are free) being used in the...

    Read Article
  • What the Heck is Going on With Search Engines?

    What the Heck is Going on With Search Engines?

    You can’t read the mind of Google, but you can read seven insights and 25-plus tips from the Wizard of Moz, Rand Fishkin. Learn what you should know and how you can react to the mysterious world...

    Read Article
  • Join over 120,000
    of your peers.

    Explore and subscribe
    to the CMI Blog!

    Click Here
  • This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing

    This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing

    We forecast Snap's financial future, and explore the shifting role of the CMO. Rants and raves feature a golden nugget of opportunity and the Vivendi/Havas merger; then we close with an example of...

    Read Article
  • Are You Ready to Hire Quality for Your Content Team?

    Are You Ready to Hire Quality for Your Content Team?

    To gauge employer readiness, this content team supplier asks eight questions to ensure that the executives she places will be successful and satisfied. Plus, she shares the top qualities employers...

    Read Article
  • New Tech Friends on the Marketing Block

    New Tech Friends on the Marketing Block

    Tackling sophisticated challenges with our content requires assistance from technical specialists. The three amigos of content marketing – content strategists, content engineers, and data...

    Read Article
  • How to Create High-Converting Content

    How to Create High-Converting Content

    Is your content driving sufficient conversions? Do you really want to settle for sufficient? Let’s improve your rates with these five ways to create better-converting content. Continue reading...

    Read Article
  • 7 Organic Tips for Growing Your Email ROI

    7 Organic Tips for Growing Your Email ROI

    How much would you pay for six amazing ways to enhance the value and impact of your email marketing program? Act now for tips to overcome deliverability issues, leverage optimization, and achieve...

    Read Article
  • What You Need to Know to Get a Wikipedia Article Published

    What You Need to Know to Get a Wikipedia Article Published

    If you want to create an entry about a company (or any topic related to your business), you need to understand what Wikipedia is looking for and the right way to go about it. Here’s what you...

    Read Article
  • Social Media Advice From Mark Hamill      

    Social Media Advice From Mark Hamill      

    Mark Hamill is social media savvy (though he says he’s a neophyte). Read about his foray into the Twitterverse and the lessons he’s learned from his successes and wrong turns, including the...

    Read Article
  • This Week in Content Marketing: 2017 Is the Year Brands Buy Media Companies

    This Week in Content Marketing: 2017 Is the Year Brands Buy Media Companies

    We explore Whirlpool's purchase of Yummly, and debate publishers' level of accountability for user-posted content. Our rants and raves feature John Green and Airbnb; then we close with an example...

    Read Article
  • Is it Time to Abolish Social Media?

    Is it Time to Abolish Social Media?

    What is uniquely social about Facebook, Twitter, LinkedIn – and the hundreds of other platforms that somehow qualify for the label – that isn’t true for just about any other form of media, digital...

    Read Article
  • Make Your Audience the Hero With a One-Sentence Agile User Story

    Make Your Audience the Hero With a One-Sentence Agile User Story

    Create one-sentence user stories for your content marketing program. They put audience needs at the center of content production, support efficient teamwork, and encourage interdepartmental...

    Read Article
  • How to Write a Style Guide for Your Brand

    How to Write a Style Guide for Your Brand

    Learn why your organization needs a style guide, details what to include in your style guide, and examples of top-notch brand style guides to ensure streamlined content that fosters the...

    Read Article
  • How to Create Useful How-To Video Content: Essential Toolbox

    How to Create Useful How-To Video Content: Essential Toolbox

    If you want to tap into video content, how-to videos are probably your best bet. How-to searches on YouTube are growing 70% year over year. And videos rank incredibly well in Google search...

    Read Article
  • The Secrets of Content Ideation: Why 4 Out of 5 Articles Fail

    The Secrets of Content Ideation: Why 4 Out of 5 Articles Fail

    If you don’t invest in the ideation stage, your content is likely to fail. We might be rushed, unsure of objectives, or confused about what the audience wants. Here are tips to come up with ideas...

    Read Article
  • 7 Principles to Creating Great Infographics

    7 Principles to Creating Great Infographics

    Sure you can pretty much create an infographic for any blog post, but that doesn’t mean it will perform spectacularly. Follow these seven principles to create compelling infographics your audience...

    Read Article
  • This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool

    This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool

    We bond over a Heineken spot that bridges the gap between opposing viewpoints, and explore the New York Times' Snapchat debut. We cover net neutrality in our rants and raves, then wrap up with an...

    Read Article
  • Your Editorial Calendar is Not Your Content Marketing Strategy

    Your Editorial Calendar is Not Your Content Marketing Strategy

    This author wants to yell from the rooftops: An editorial calendar is not a content marketing strategy! It’s not an issue of semantics. It’s an issue that leads to a much bigger issue – less...

    Read Article
  • Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture

    Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture

    You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun...

    Read Article
  • 34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic

    34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic

    If you care about content marketing and SEO, you can’t ignore link building. Unfortunately, it involves considerable time, patience, and disappointments. What’s the upside? Backlinks are among top...

    Read Article
  • loading
    Loading More...