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Find all the latest posts from the Content Marketing Institute blog.

  • Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster

    Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster

    What if you delivered content like Netflix? Enticing prospective customers with content they can binge on? If you did, you’d never waste another click to a dead-end content asset. You’ll keep...

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  • 17 No-Cost Ways Writers Can Extend Reach of Their Editorial

    17 No-Cost Ways Writers Can Extend Reach of Their Editorial

    Writers spend most of their time writing, but they and the entire team need to make sure there is ample time to promote – to extend the reach of their content. CMI takes you behind the scenes to...

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  • How Technology Content Marketers Can Earn Trust [Tips and Examples]

    How Technology Content Marketers Can Earn Trust [Tips and Examples]

    Their products and services may be in high demand, but technology marketers don't have it easy when it comes to earning the audience's interest, trust, and budget. Here are some tips that can...

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  • How to Write Email Newsletters People Want to Open and Act On

    How to Write Email Newsletters People Want to Open and Act On

    Bad e-newsletters are a dime a dozen. Bad copy, design, or marketing messages won’t entice your subscribers to read – or be swayed to act and the ROI will be minimal. Here are nine ways to create...

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  • 101+ KPI Options – Why You Need to Pick the Best Ones

    101+ KPI Options – Why You Need to Pick the Best Ones

    If you’re not actively measuring your KPI, you’re missing opportunities to improve your business’s bottom line. Carefully selected KPIs also can be a useful reporting metric for marketers wanting...

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  • This Week in Content Marketing: The New York Times Shows That Email Is the Next Best Thing

    This Week in Content Marketing: The New York Times Shows That Email Is the Next Best Thing

    We explore NerdWallet's content-first business approach, and discuss how The New York Times is excelling at email. Our rants and raves include net neutrality and YouTube's ad crisis; then we close...

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  • Read These Books: Summer Recommendations from Content Marketers

    Read These Books: Summer Recommendations from Content Marketers

    Need something to snap you out of your slump? Turn to your fellow marketers for advice about 12 books and podcasts that are practical, inspirational, and downright fun. Continue reading → The post...

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  • Comment on Content Marketing Is No Leisurely Feat in the Travel Industry by Jodi Harris

    Thanks Jason. I'll definitely check it out.

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  • Comment on How to Stop Wasting Time on the Wrong Content by Peter Miller

    Comment on How to Stop Wasting Time on the Wrong Content by Peter Miller

    You never know what type of content they might like...

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  • How to Stop Wasting Time on the Wrong Content

    How to Stop Wasting Time on the Wrong Content

    Ever spent weeks crafting a big piece of content that generated almost no response? You could have avoided that disheartening flop if you didn’t put all your eggs into the big content basket – and...

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  • Comment on 9 Blogging Tools That Will Make Your Job Easier by Robb

    Comment on 9 Blogging Tools That Will Make Your Job Easier by Robb

    No, I'm the technical SEO brought in to sort the mess made. The settings in each and every instance (20+ so far and counting) have all occurred when there are 301's in place from old to new...

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  • Comment on Will Artificial Intelligence Replace Manual Content Creation? by Parth Misra

    Comment on Will Artificial Intelligence Replace Manual Content Creation? by Parth Misra

    But how will people respond if they found out that they were communicating with a computer the whole time? Sure, a machine can write, probably even convincingly, however, a piece of content is...

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  • Comment on 9 Blogging Tools That Will Make Your Job Easier by Ann Smarty

    Comment on 9 Blogging Tools That Will Make Your Job Easier by Ann Smarty

    Thanks! I'll check them out too!

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  • Comment on 9 Blogging Tools That Will Make Your Job Easier by Ann Smarty

    Comment on 9 Blogging Tools That Will Make Your Job Easier by Ann Smarty

    Hi Robb, I've been using it for ages with no problem. Maybe you have over-played with its options?

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  • Comment on Your Editorial Calendar is Not Your Content Marketing Strategy by Michele Linn

    Absolutely, Daniel. This is not yet implemented on the front end of CMI, but we have identified 7 main categories -- and every single thing we do (blog posts, even sessions, webinars, etc) will...

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  • Comment on 7 Ways to Stop Flailing with Your Content Marketing in 2017 by Michele Linn

    I am so glad the idea about insights resonated with you -- and thanks for the comment, Bobby.

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  • Comment on 7 Ways to Stop Flailing with Your Content Marketing in 2017 by Michele Linn

    I somehow missed these comments, but just wanted to chime in: YES! As Michael Porter is often quoted as saying, “The essence of strategy is choosing what not to do.” If you don't use your strategy...

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  • Comment on 9 Blogging Tools That Will Make Your Job Easier by Saurabh

    Comment on 9 Blogging Tools That Will Make Your Job Easier by Saurabh

    Great roundup of blogging tools, It’s great to learn about new tools that are the most effective!

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  • Comment on 2017 Mid-Year Content Marketing Checkup by msbuller

    Comment on 2017 Mid-Year Content Marketing Checkup by msbuller

    Great ideas and particularly like the "print comeback." The cycle of "Print is Dead. Long Live Print" continues.

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  • 2017 Mid-Year Content Marketing Checkup

    2017 Mid-Year Content Marketing Checkup

    CMI’s Joe Pulizzi offers 18 items to consider in a mid-year checkup of your content marketing program – from getting rid of your writers (you’ll have to read it to understand) to sending a...

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