Made With Uberflip Content Marketing

CMI Blog

Find all the latest posts from the Content Marketing Institute blog.

  • 7 Promotion Tactics to Get Your Content Noticed

    7 Promotion Tactics to Get Your Content Noticed

    If you want your content to serve its purpose and drive marketing goals, you need to be proactive with your content promotion. Here are seven content promotion tactics you can use to get your...

    Read Article
  • Will Artificial Intelligence Replace Manual Content Creation?

    Will Artificial Intelligence Replace Manual Content Creation?

    It’s tough to envision a machine generating great content ideas, not to mention creating that content. Or so you might think. Machines are already writing content – and they’re pretty good at it,...

    Read Article
  • Join over 120,000
    of your peers.

    Explore and subscribe
    to the CMI Blog!

    Click Here
  • 7 Things Top-Performing Technology Marketers Do With Their Content [New Research]

    7 Things Top-Performing Technology Marketers Do With Their Content [New Research]

    Technology marketers have tough jobs. Not only must they master their company’s sometimes complex products and offerings, but they also need to communicate quickly and succinctly. But, there’s...

    Read Article
  • Where Should You Spend Time on Your Website? 5 Data-Driven Opportunities

    Where Should You Spend Time on Your Website? 5 Data-Driven Opportunities

    Don’t let your site analytics overwhelm you. Learn how to create a system for identifying which pages deserve the bulk of your attention and what actions to take on these pages using a few key...

    Read Article
  • Why Does User Intent Matter So Much to Your SEO?

    Why Does User Intent Matter So Much to Your SEO?

    Google’s algorithm standards have developed into incredibly human friendly, reader-oriented practices. As such, user intent is the key to creating the content that enhances the relevance of your...

    Read Article
  • Humanize Your Brand: 3 Ways to Create a Visual Social Media Calendar

    Humanize Your Brand: 3 Ways to Create a Visual Social Media Calendar

    How can you rescue your social media approach and create truly compelling content? Create a social media calendar built around three of the primary reasons people engage on social media –...

    Read Article
  • This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing

    This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing

    We reveal reasons why publishers struggle with the content studio model, explore print's potential for targeting teens and tweens, and share views on new video research. We also share rants,...

    Read Article
  • 5 Types of Video Content Perfect for Each Stage of the Customer Journey

    5 Types of Video Content Perfect for Each Stage of the Customer Journey

    How do you create engaging content to help prospects get through the customer journey? Video is an ideal tool. But one video won’t work for all stages of your sales funnel. Learn what types work...

    Read Article
  • How to Get Control of Your Digital Content: Lessons From Intel

    How to Get Control of Your Digital Content: Lessons From Intel

    Are you tired of fighting about who does what with your content? Do you have too much content and need a better way to manage it all? Content is a business asset. But how do you make it so – and...

    Read Article
  • 13 Steps to Live Stream Video the Smart Way

    13 Steps to Live Stream Video the Smart Way

    Live-stream video may seem as simple as hitting the record button and talking. But it requires a lot of work to make it a great experience for your viewers – and your brand. Execute these 13...

    Read Article
  • Ann Handley on How to Make Your Writing ‘Ludicrously Spectacular’

    Ann Handley on How to Make Your Writing ‘Ludicrously Spectacular’

    A best-selling content marketing author reveals the secrets to step up your writing. Learn the five levels to crafting great content that works for your readers and your brand. Continue reading...

    Read Article
  • LinkedIn Publishing Trends Every Marketer Must Know

    LinkedIn Publishing Trends Every Marketer Must Know

    B2B content marketers need to pay more attention to LinkedIn. A five-year study of content published and shared on LinkedIn reveals its explosive growth, preferred post lengths, increasing role as...

    Read Article
  • How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

    How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

    Not sure if you are distributing your content on the right channels or in the right way to drive action? Here's how to build a social media marketing plan to put all the essential decision-making...

    Read Article
  • This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG

    This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG

    We look at the ridiculous valuation of the Snap Inc. IPO, explore the root of media's truth problem, and urge MarTech companies to unite against a common foe. We also share rants, raves, and a hot...

    Read Article
  • How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate)

    How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate)

    What if your best blog posts could do even better? After a site audit and review of Google Analytics, we created a system for republishing the best – from updating the original to creating a...

    Read Article
  • Play Marketball: Turn Disconnected Teams Into High Performers

    Play Marketball: Turn Disconnected Teams Into High Performers

    We have to break the way we manage and structure our content teams. A manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep...

    Read Article
  • 9 Brilliant Tactics to Promote Your Blog Content on Facebook

    9 Brilliant Tactics to Promote Your Blog Content on Facebook

    Facebook is a great place to promote your content because highly specific audience targeting allows you to reach just the right people at the right time. Follow these nine best practices to get...

    Read Article
  • 7 Apps and Tools Obsessed by Content Marketers

    7 Apps and Tools Obsessed by Content Marketers

    Do you have that one app or tool you instinctively tap or click? Seven marketers share their most-loved apps or tools, from video editing to idea planning, that make their work life a little...

    Read Article
  • 3 Ways to Re-Use Your Content Magnets to Dominate SERPs

    3 Ways to Re-Use Your Content Magnets to Dominate SERPs

    Lead-magnet content aims to motivate consumers to take an action, and most often lives on your site. Why not further the attraction? Convert them into assets for third-party sites. It’s a valuable...

    Read Article
  • Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process

    Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process

    Before he was the best-selling author of The Martian, Andy Weir was a computer programmer who wrote and posted short stories on his website. Now working on his second manuscript with Random House,...

    Read Article
  • loading
    Loading More...