Building Your Brand with Serial Content: A #CMWorld Chat with Roger Parker

April 27, 2016 Cathy McPhillips

Do you have a big idea you want to present to your audience? Serial content may be for you. Roger

Screen Shot 2016-04-27 at 7.35.37 PM

Parker, Founder of Published and Profitable,  joined our recent #CMWorld Twitter chat to walk us through the process based on his successful experience.

A few highlights of the chat are below. Visit this week’s Storify for even more great conversations on this topic.

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Roger and other participants shared numerous ways they like to repurpose serial content:

A5 Repurpose in length, like from 1,500 word blog post to shorter-word LinkedIn Update. #CMWorld

— Roger C. Parker (@Rogercparker) April 26, 2016

A5: Another way to repurpose serial content = change the content type. Can you dramatize a blog series into a serial video? #cmworld

— Shelly Lucas (@pisarose) April 26, 2016

A5 collect blog posts into an e-book, transcribe videos for blog posts, make great stories SlideShares. #CMWorld https://t.co/GwxkhxgNWe

— Erika Heald (@SFerika) April 26, 2016

What are the benefits of serial content? Here are just a few thoughts with some common themes:

A1a: A content marketer benefits from serial content because telling a good story is good for everyone #cmworld

— EELECTRIK marketing. (@eelectriklady) April 26, 2016

@CMIContent A1 where attention is at a premium, asking for smaller bite sized bits of attention is well received by audiences #cmworld

— Maggie Franz (@M2Franz) April 26, 2016

A7: Think ahead to what is happening yearly and what users want during those times – you’ll be surprised! (2/2) #CMworld@CMIContent

— Marcel Digital (@marceldigital) April 26, 2016

Learn more from Roger Parker by joining us at Content Marketing World from September 6 – 9 in Cleveland, Ohio. Roger will be moderating one of our tracks, and bringing his expertise and enthusiasm to the event. In the meantime, read more from Roger on the CMI blog

Content Marketing World registration is now open, with early bird rates ending on 5/31/16. In addition, use code BLOG100 to save $100 when you register today!

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