Joe Pulizzi wrote the rulebook for entrepreneurial success. But who else has implemented the steps that Joe has in his book, Content Inc.? And have they had the same success?
Joe will tell you that the surest way to startup failure is to follow old, outdated rules. The new model for entrepreneurial success is all about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Joe flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in his book Content Inc. is smart, simple, practical, and cost-effective. And best of all, it works.
It’s a strategy Joe used to build CMI, which has landed on Inc. magazine’s list of fastest growing private companies for four years running. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base?
Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world.
In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
If you haven’t read the book – or attended the Content Inc. Summit at Content Marketing World in 2015, the six steps are:
- The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion
- Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists
- Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
- Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers
- Diversification: Grow your business by expanding into multiple delivery channels
- Monetization: Now that your expertise is established, you can begin charging money for your products or services
But who else is doing this with success? Oh, you’d be surprised. Take a look at this:
Lucky for you, the Content Inc. Summit is back this year, September 9, 2016, at Content Marketing World. This year, Ryan Hanley and Joe will be leading the charge – talking about how entrepreneurs can build their audiences and be successful.
Join us? Content Marketing World is now open for registration. All-access passes include our Friday industry lab day, when the Content Inc. Summit will run. Or, you can add on the Content Inc. Summit to your main event pass for a nominal charge. Looking forward to seeing you this September! BLOG100 will save $100, and early bird rates end 5/31, so hurry and register today!
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