Buyer personas. You know you need them, but do you know how to develop and execute them? Ardath Albee’s easy-to-follow process was recently featured on CMI, and she joined our recent #CMWorld Twitter chat to offer even more advice.
A few highlights of the chat are below. Visit this week’s Storify for even more great conversations on this topic.
How many personas do you need? Many said there is no magic number.
A2. There’s no set number- start with your main use cases but also consider alternative use cases. #CMWorld
— Reva Minkoff (@revaminkoff) May 24, 2016
— Mike Myers (@mikemyers614) May 24, 2016
— Erika Heald (@SFerika) May 24, 2016
If there’s no magic number to have, how many customers should you talk to so you can develop your personas?
— Hardeep Gill (Gosal) (@HardeepG) May 24, 2016
— ZenContent (@ZenContent) May 24, 2016
Don’t forget, check out the Storify for tips on how to get started on personas, or to take the next step in more advanced persona development.
See Ardath speak at Content Marketing World this September when she discusses the B2B buying process as well as B2B demand generation. Register by NEXT TUESDAY, May 31, for early bird savings and the opportunity to win prizes including a 3-night hotel stay, or even a refund on your main event registration. Use code BLOG100 to save an extra $100.
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