Buyer Personas 2.0: A #CMWorld Chat with Ardath Albee

May 25, 2016 Cathy McPhillips

Screen Shot 2016-05-25 at 8.55.16 AMBuyer personas. You know you need them, but do you know how to develop and execute them? Ardath Albee’s easy-to-follow process was recently featured on CMI, and she joined our recent #CMWorld Twitter chat to offer even more advice.

A few highlights of the chat are below. Visit this week’s Storify for even more great conversations on this topic.

Screen Shot 2016-05-25 at 8.55.27 AM

How many personas do you need? Many said there is no magic number.

A2. There’s no set number- start with your main use cases but also consider alternative use cases. #CMWorld

— Reva Minkoff (@revaminkoff) May 24, 2016

A2: A #brand should use as few personas as possible to influence the audiences it serves. Make a list, then cut it in half. #CMWorld

— Mike Myers (@mikemyers614) May 24, 2016

@CMIContent A2 You have to prioritize the number of personas you can reasonably manage and sell to. That will vary org to org. #cmworld

— Erika Heald (@SFerika) May 24, 2016

If there’s no magic number to have, how many customers should you talk to so you can develop your personas?

Speak to as many customers as possible, for which you have the time to interview and analyze the responses. #CMWorld https://t.co/6EZIoVl3R3

— Hardeep Gill (Gosal) (@HardeepG) May 24, 2016

@CMIContent A5: The more the merrier, but don’t overload yourself! Start with 10 and if you need more data, increase. #CMWorld

— ZenContent (@ZenContent) May 24, 2016

Don’t forget, check out the Storify for tips on how to get started on personas, or to take the next step in more advanced persona development.

See Ardath speak at Content Marketing World this September when she discusses the B2B buying process as well as B2B demand generation. Register by NEXT TUESDAY, May 31, for early bird savings and the opportunity to win prizes including a 3-night hotel stay, or even a refund on your main event registration. Use code BLOG100 to save an extra $100.

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