Making Email Work for You: A #CMWorld Chat with Jessica Best

June 1, 2016 Cathy McPhillips

Screen Shot 2016-06-01 at 8.24.09 AMNo matter which social channels emerge, email continues to be one of the best ways to build and maintain your audience. Jessica Best, Barkley’s director of data-driven marketing, joined our recent #CMWorld Twitter chat to talk all things email.

A few highlights of the chat are below, with some common themes surfacing. Visit this week’s Storify for even more great conversations on this topic.

Screen Shot 2016-06-01 at 8.24.30 AM

Like any good marketing (especially content marketing), know your audience and have a relationship with them. 

@CMIContent A1 The best email subject lines reflect what you know about your segmented list’s needs/concerns. No 1-size-fits-all. #cmworld

— Erika Heald (@SFerika) May 31, 2016

A6: Just remember to always deliver what your email promises – goes a long way toward building trust #cmworld

— Ardath Albee (@ardath421) May 31, 2016

A4 Use email to start a conversation. Share content that can be discussed on Facebook/Twitter, etc. Ask questions. #cmworld

— Martin Lieberman (@martinlieberman) May 31, 2016

…and like any good email marketing…remember the laws and be compliant!

This one’s actually the law! Be wary, email marketers. #CMWorld

— Jessica Best (@bestofjess) May 31, 2016

@SFerika This is a big deal in Canada. If you email someone without permission, fines are in the millions PER email #CMWorld

— Karra Barron (@karrabarron) May 31, 2016

It was a great chat with many great learnings and reminders. Read the transcript for more tips from Jessica and our community.

See Jessica her speak at Content Marketing World this September when she teaches us 6 Proven Tactics for Rockin’ Email Marketing ROI. Use code BLOG100 to save an extra $100 when you register today!

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