The Intersection of Journalism and Content Marketing: A #CMWorld Chat with Cameron Conaway

July 6, 2016 Cathy McPhillips

Screen Shot 2016-07-05 at 9.17.39 PMContent marketers have a lot to learn from journalists and vice versa (even though both groups don’t want to always admit this). In our recent #CMWorld Twitter chat, we were joined by Cameron Conaway, journalist and content marketing manager at Flow, who has experience in both these worlds. He led a conversation that offered ideas on how journalists can transition to content marketing.

A few highlights of the chat are below. Visit this week’s Storify for even more great conversations on this topic.

Screen Shot 2016-07-05 at 9.17.49 PM

So – what are some differences between journalism and content marketing? 

@CMIContent A1 Journalism has an expectation of objectivity, while content marketing has the brand’s interest at heart.  #cmworld

— Erika Heald (@SFerika) July 5, 2016

A1: content marketing is content produced to achieve corporate goals, jounalism is a source of news with no corporate agenda #CMWorld

— Maureen Jann (@MaureenOnPoint) July 5, 2016

A1: At its purest, #journalism is public service. No funnels, mad hustle, big hearts, little strategy beyond creation—>publication. #CMWorld

— Cameron Conaway (@CameronConaway) July 5, 2016

And even with these differences, what are we able to learn from both?

A8 It’s a waste of time unless it’s helpful, relevant, credible, and engaging. #CMWorld

— Roger C. Parker (@Rogercparker) July 5, 2016

A8: From #journalism we can learn how #empathy serves story. From #contentmarketing we can learn how empathy serves audience. #CMWorld

— Cameron Conaway (@CameronConaway) July 5, 2016

A8: Good writing is good writing, no matter what label you apply to it! #cmworld

— Writer Leah Ingram (@suddenlyfrugal) July 5, 2016

This is a great chat – one in which we learned just how many folks in our content marketing community have a journalism and/or news background! We just love learning new things and are so glad for this chat this week. Thank you Cameron and friends!

See Cameron speak more about journalism and content marketing at Content Marketing World this September. Use code BLOG100 when you register to save an extra $100.

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