Using global insights to produce content marketing gold: A #CMWorld Chat with Tim Hayden

August 17, 2016 Cathy McPhillips

Screen Shot 2016-08-16 at 9.32.42 PM

As marketers, we are inundated with data and analytics and are often stuck on what to do with all of this information. Now, factor in real-time and global insights, and now we need to move better, faster, smarter. Thankfully, Tim Hayden joined us for this latest #CMWorld Twitter chat to talk methods, technology and more.

A few highlights of the chat are below. Visit this week’s Storify for even more great conversations on this topic.

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Who owns insights in your organization? We had varying responses to this question: 

A5: It is time we stop assigning research & analysis to just one team member. #CMWorld

— Tim Hayden (@TheTimHayden) August 16, 2016

A5) Hire a good analytics person to create and manage the information but teach the entire team what to do with the information  #cmworld

— Scott Lum (@ScottLum) August 16, 2016

¯\_(ツ)_/¯

What even are all the roles on a marketing team? So many teams have different roles/titles. #cmworld https://t.co/fUQ0cHaZ2o

— Sarah Eggers (@hidama) August 16, 2016

A5) Social media professionals have the ability to act on real-tie insights the easiest and should be leveraging them regularly #CMWorld

— LaSalle Network (@LaSalleNetwork) August 16, 2016

We also saw some great suggestions on tools and tips for collecting and analyzing data:

A7 We rely on Google analytics as a mainstay, and then we all have our little add-on favorites. Paints a nice picture. 🙂#CMWorld

— Ben H. Rome (@bhrome) August 16, 2016

A7: @googleanalytics is a must, there are tools like @feedly & @Flipboard that offer ways to test content with secondary audiences. #cmworld

— Tim Hayden (@TheTimHayden) August 16, 2016

Q7: What is the best way to get started watching global and real-time insights? What tools are out there? #CMWorld pic.twitter.com/Oz6KxLw83O

— Content Marketing (@CMIContent) August 16, 2016

A7: @BuzzSumo is a great tool. #CMworld

— Jeremy Bednarski (@JeremyBednarski) August 16, 2016

Thanks for a great and informative chat, Tim! We appreciate your expertise, and as usual gave us much to think about. Fortunately, we have CMWorld coming up where we can dig in to some of these tools and ideas even more.

Data and analytics will be a big focus on Content Marketing World this September, including these two sessions: Data Driven Content- Making Content Buyers Actually Want and Beyond Simple Numbers: ROI through Data and Analytics. Use code BLOG100 when you register to save an extra $100.

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