One of our favorite quotes from CMI’s Robert Rose is that you should create “as little as you can and still have the impact you desire.” As he explained in a recent Content Strategy for Marketers newsletter (subscribe to get his exclusive insights), the best way to do that is through repurposing.
Lucky for us, Steve Farnsworth joined our #CMWorld Twitter chat this week to talk about all things repurposing — including what you shouldn’t be doing.
A few highlights of the chat are below. Visit this week’s Storify for even more great conversations on this topic.
There are always opportunities to repurpose existing content:
A1 I like Jason Miller’s turkey slices metaphor – 1 big turkey for Thanksgiving and slice up smaller content into diff forms later #cmworld
— Scott Lum (@ScottLum) September 20, 2016
A6) Both! Keep creating. Keep repurposing. The hardest part is to just START. Too many ppl get caught up in planning & not posting #CMWorld
— Jason Schemmel (@JasonSchemmel) September 20, 2016
Content marketing is always about the audience:
— Alisha Stewart (@AlishaNStewart) September 20, 2016
— Site-Seeker, Inc. (@SiteSeekerInc) September 20, 2016
And don’t forget…the best place to hear more about content marketing and content repurposing is live at Content Marketing World! Save these two dates: On November 1, our Call for Speakers opens, and on December 1, registration opens! Watch the Content Marketing World website for more information!
The post Content repurposing: What you may be doing wrong: A #CMWorld Twitter Chat with Steve Farnsworth appeared first on .