Content repurposing: What you may be doing wrong: A #CMWorld Twitter Chat with Steve Farnsworth

September 21, 2016 Cathy McPhillips

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One of our favorite quotes from CMI’s Robert Rose is that you should create “as little as you can and still have the impact you desire.” As he explained in a recent Content Strategy for Marketers newsletter (subscribe to get his exclusive insights), the best way to do that is through repurposing.

Lucky for us, Steve Farnsworth joined our #CMWorld Twitter chat this week to talk about all things repurposing — including what you shouldn’t be doing.

A few highlights of the chat are below. Visit this week’s Storify for even more great conversations on this topic.

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There are always opportunities to repurpose existing content:

A1 I like Jason Miller’s turkey slices metaphor – 1 big turkey for Thanksgiving and slice up smaller content into diff forms later #cmworld

— Scott Lum (@ScottLum) September 20, 2016

A6) Both! Keep creating. Keep repurposing. The hardest part is to just START. Too many ppl get caught up in planning & not posting #CMWorld

— Jason Schemmel (@JasonSchemmel) September 20, 2016

Content marketing is always about the audience:

@CMIContent A4: Consider how your audience engaged with the content, where/how it was shared and document that for next time #CMWorld

— Alisha Stewart (@AlishaNStewart) September 20, 2016

@CMIContent A1: Remember your audience for each platform. Social content is different than your email marketing, blog, etc. #cmworld

— Site-Seeker, Inc. (@SiteSeekerInc) September 20, 2016

Want to see two of CMI’s own examples of content repurposing? Check out our Social Media Survival Guide and Content Strategy Inspiration from Robert Rose.

And don’t forget…the best place to hear more about content marketing and content repurposing is live at Content Marketing World! Save these two dates: On November 1, our Call for Speakers opens, and on December 1, registration opens! Watch the Content Marketing World website for more information! 

 

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