Branded storytelling is a term that is talked about a lot, but what is it? And can brands get a return from it? In our recent #CMWorld Twitter chat, Jacob Warwick, marketing strategist at Blast Analytics, led a conversation on branded storytelling.
A few highlights of the chat are below. Visit this week’s Storify for even more great conversations on this topic.
There is a distinct difference between content marketing and brand storytelling, but they work hand-in-hand.
A1: Storytelling takes your content and makes it a compelling read/watch. #CMWorld
— Sue Brady (@SueBrady) September 27, 2016
A1: Brand storytelling is the introduction, content marketing are the chapters. The ending should be conversions. #CMWorld
— Maureen Jann (@MaureenOnPoint) September 27, 2016
Showing value is important, but our community warns marketers not to become consumed by metrics.
— Amanda Todorovich (@amandatodo) September 27, 2016
— Jeremy Bednarski (@JeremyBednarski) September 27, 2016
— Patrick Hayslett (@PatrickHayslett) September 27, 2016
— Carla Johnson (@CarlaJohnson) September 27, 2016
ROI is an important topic on the CMI blog, including a great article by Jacob Warwick! Check out our Measurement & ROI Topic Page, sure to give you some great tips and food for thought on improving your content marketing measurement and improving your ROI.
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