Content Marketing in Australia 2017: Budgets, Benchmarks and Trends
Hello, Content Marketers, It is our pleasure to present the fifth annual Content Marketing in Australia: Benchmarks, Budgets, and Trends report. As Australian marketers continue to grow in experience and content marketing maturity, so too does their overall success with the approach. In addition, many who are just starting out appear to have the right idea: 71% whose companies are in the young/ first steps phase agree that their company is focused more on building long-term relationships than on getting quick results from content marketing. Our hope is that your company views content marketing as an opportunity to build an audience and create ongoing value—versus just another method to generate leads and sales. The right vision—along with a documented content marketing strategy and a strong commitment to content marketing—are the first steps toward tangible business results.