Marketing Automation: A #CMWorld Chat with John Hanson

November 23, 2016 Monina Wagner

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Marketing automation can help your organization as it relates to your content creation programs. But often many of us are using the technology the wrong way. So how can your organization use marketing automation to drive business results?

In this week’s #CMWorld Twitter chat, we discussed the benefits and challenges brought about by marketing automation. We were joined by special guest John Hanson, Audience Development Manager at Content Marketing Institute. A few takeaways from the chat are below. Check out our Storify to see more tweets on this topic.

marketing-automation

Choose the best provider for your business

It’s important to ask the right questions when considering marketing automation tools. This will help you choose one that best aligns with your unique goals.

A5 Questions to ask an #automation vendor: Can this platform scale as my #business grows? Is this a fit for a team of my size? #CMWorld

— Michael Roach (@mr0ach) November 22, 2016

A5i – Where is your customer support located and what are their hours? #CMWorld

— John Hanson (@jphautomation) November 22, 2016

Beware of challenges

When investing in marketing automation, companies can effectively streamline tasks. But marketing automation can also present several challenges.

A4) Finding the time to set up the automation can be overwhelming. It’s a time saver but you have to make time for it first. #CMWorld

— Jason Schemmel (@JasonSchemmel) November 22, 2016

A4c Not having access to developer or designer can be hard if you need help creating or customizing anything you can’t do yourself. #CMWorld

— John Hanson (@jphautomation) November 22, 2016

A4: Biggest challenge is not being prepared w/ the proper content to fuel your campaign. Copy, content, & a good CTA are imperative #CMWorld https://t.co/AIaYtveidA

— Donna Vieira (@DonnaVieira) November 22, 2016

What is your experience with marketing automation? Let us know in the comments below.

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