Digital Asset Management (DAM) may be intimidating to many but it’s now being introduced as a necessity to marketers. There is great power of a centralized system that organizes an organization’s digital assets.
To help us understand the fundaments of DAM, Theresa Regli, Principal Analyst at Real Story Group, joined us for a recent #CMWorld Twitter chat. More of our conversation can be found in our Storify recap.
DAM is more than a storage solution
DAM software offers much needed consistency among organizations. DAMs offer more than Dropbox or Google Drive in that it gives marketers a strategic way of managing assets.
A2 Drive & Dropbox don’t have custom taxonomy & metadata. You must explicitly share out things–b/c it’s a personal repository. #cmworld
— Emily Ann Kolvitz (@ekolvitz) February 14, 2017
A2. Those DAM systems allow digital assets to be versioned and searched. They also control access like dropbox, etc. #cmworld
— Tod Cordill (@todcordill) February 14, 2017
— Buddy Scalera (@BuddyScalera) February 14, 2017
Many benefits of a DAM
For organizations with libraries of content, DAM solutions can provide many advantages.
— Josephine Borrillo (@70mq) February 14, 2017
A4. It’s the central source of truth. Use embed codes or links for content, update content in DAM, changes reflect everywhere. #cmworld
— Nate Holmes (@nate_holmes) February 14, 2017
A4 A DAM makes it easy to audit your digital content assets, and provides a central place from which to distribute them. #cmworld
— Martin Lieberman (@martinlieberman) February 14, 2017
— Michael Becker (@mjbecker_) February 14, 2017
Great resources were also uncovered during our chat
- Digital and Marketing Asset Management shared by Theresa Regli
- The DAM Truth shared by Content Marketing Institute
- Looking for the right DAM solution? Use these four steps to show the way. Shared by Nate Holmes
- 10 Core Characteristics of a DAM shared by Theresa Regli
- 2017 Digital Asset Management Fact Sheet shared by Content Science
What’s your experience with DAM systems? Let us know in the comments below.
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