Digital Asset Management (DAM): A #CMWorld Chat with Theresa Regli

February 16, 2017 Monina Wagner


Digital Asset Management (DAM) may be intimidating to many but it’s now being introduced as a necessity to marketers. There is great power of a centralized system that organizes an organization’s digital assets.

To help us understand the fundaments of DAM, Theresa Regli, Principal Analyst at Real Story Group, joined us for a recent #CMWorld Twitter chat. More of our conversation can be found in our Storify recap.


DAM is more than a storage solution

DAM software offers much needed consistency among organizations. DAMs offer more than Dropbox or Google Drive in that it gives marketers a strategic way of managing assets.

A2 Drive & Dropbox don’t have custom taxonomy & metadata. You must explicitly share out things–b/c it’s a personal repository. #cmworld

— Emily Ann Kolvitz (@ekolvitz) February 14, 2017

A2. Those DAM systems allow digital assets to be versioned and searched. They also control access like dropbox, etc. #cmworld

— Tod Cordill (@todcordill) February 14, 2017

A2: A #DAM can be simple FTP. For a business-enterprise DAM, it’s storage & serving & governance. Oh my. #cmworld #intelcontent

— Buddy Scalera (@BuddyScalera) February 14, 2017

Many benefits of a DAM

For organizations with libraries of content, DAM solutions can provide many advantages.

A4: top benefit IMO eliminates chaos #CMWorld #intelcontent

— Josephine Borrillo (@70mq) February 14, 2017

A4. It’s the central source of truth. Use embed codes or links for content, update content in DAM, changes reflect everywhere. #cmworld

— Nate Holmes (@nate_holmes) February 14, 2017

A4 A DAM makes it easy to audit your digital content assets, and provides a central place from which to distribute them. #cmworld

— Martin Lieberman (@martinlieberman) February 14, 2017

A4: Benefits of a #digitalassetmanagement tool: outlining workflows, creative reviews, easy collaboration, storage, version control #cmworld

— Michael Becker (@mjbecker_) February 14, 2017

Great resources were also uncovered during our chat

What’s your experience with DAM systems? Let us know in the comments below.

Theresa Regli is “Mixing the Right Digital Marketing Cocktail” in Las Vegas. Check out her session at Intelligent Content Conference. Sign up now with code SM100 to save $100 on registration.


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