Technology Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
Welcome to our annual report on the content marketing practices of technology marketers. This report focuses on the North American technology marketers who participated in our seventh annual content marketing survey. New for this year, we asked technology marketers about their success with content marketing: • 24% said their organization’s overall approach to content marketing is “extremely” or “very” successful • 64% said that compared with one year ago, their organizations are “much more” or “somewhat more” successful with content marketing • 92% of those reporting increased success attributed that success to doing a better job with content creation. Seventy-four percent said their organization always or frequently prioritizes delivering content quality over content quantity. That stat is even higher (92%) among the top-performing technology marketers (see the chart on page 4 for our definition of a “top performer”). Read on for more insights into how your peers are approaching their content marketing—and where they are heading over the next 12 months.