Long-Form Content: A #CMWorld Chat with Julia McCoy

May 4, 2017 Monina Wagner

Long-form content can be an incredible tool to gain more online visibility, rank higher in search results, increase conversion rates, and earn recognition as an industry expert. We learned there is no definitive answer when it comes to defining “long-form.” (Answers ranged from at least 1,000 words to more than 2,000 words.) Long-form content is more detailed than its shorter counterparts and can include blog posts, whitepapers, and research reports.

On a recent #CMWorld Twitter chat, we discussed the ins and outs of long-form content with Express Writers CEO Julia McCoy. What follows are some of the many highlights of the chat. Looking to produce more long-form content? Make sure to check out our Storify recap for more insights.

Choose a Topic Wisely

Don’t just write for the sake of writing. Identify your goal. What topic will resonate with your audience and drive them to take action?

@CMIContent A6 Long-tail keywords & traffic indexed topics/ q.s make for excellent long-form topics. Validate by typing your q. in Google. #CMWorld pic.twitter.com/aGIZLP0jyX

— Julia McCoy 📖 (@JuliaEMcCoy) May 2, 2017

A6: Stuff you know, that your audience needs/wants to know, where you have authority to speak. Same as anything, really. #CMWorld https://t.co/O81MCmWQvJ

— David McGuire (@McGuireDavid) May 2, 2017

A6b: Tickler facts make great for short form content, drive people from short form to longer, more in-depth pieces. #CMWorld

— Maureen Jann (@MaureenOnPoint) May 2, 2017

Know Your First Steps

Why are you looking to write long-form content? Your goal will define how you execute the project.

A3: Long-form content can be useful, but, please, please organize your thoughts. Few things worse than unorganized thought. #CMWorld

— Mike Myers (@mikemyers614) May 2, 2017

@CMIContent A3: Do lots of research so everything you’re saying is accurate and supported #CMWorld

— Kristen Hicks (@atxcopywriter) May 2, 2017

A3: Know what you’re trying to achieve. Create an outline and stick to it. Don’t veer off to irrelevant directions. #CMWorld https://t.co/xMO9tL3C1U

— Jeremy Bednarski (@JeremyBednarski) May 2, 2017

What are some of your favorite examples of long-form content? Let us know in the comments below.

Long-form content is just one of several awesome topics to be covered in the Content Creation track at Content Marketing World. Register before June 3, 2017, to secure Early Bird rates. Use code SM100 to save an extra $100.

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