Today’s content marketing is a bit like wandering through an expansive art museum. Sure, everything is beautiful, but what should I see first? Is there a specific path I should take? And what does it all mean?
Just like smart connoisseurs of fine art, you need help, guidance and the knowledge to know both how and where to spend your time.
My friends, you need a content docent.
And you’re just in luck, because we’ve assembled a tremendous team of content docents below who stand ready to offer you guidance based on their years of experience.
Allow them to guide you through the myriad choices you have and provide you with the best experience possible by sharing their knowledge and insights directly with you.
And remember, the best docents don’t have to use many words to speak volumes. Shhh, let’s listen and learn in the 2nd ebook in our CMWorld conference ebook series, In-Flight Content Guide: Creating a Memorable Content Experience
Docent Ann Handley
Guidance: Slow down your publishing process to be sure your content is truly as valuable as it could be.
Docent Doug Kessler
Guidance: Rewrite and edit ruthlessly. Be honest. Be mean.
Docent Wil Reynolds
Guidance: Change Google browser settings to show 10 suggestions when searching, instead of 4.
Docent Michael Brenner
Guidance: A great content experience starts with a story!
Docent Ian Cleary
Guidance: Catering for different content consumption preferences of your audience is important.
Docent Jay Baer
Guidance: Before you create content, write down for whom you are writing specifically.
Docent Matt Heinz
Guidance: Know the objectives of your readers – what are they trying to learn?
Docent Ardath Albee
Guidance: Make the audience the hero of the story you’re telling.
Docent Carla Johnson
Guidance: A great experience starts with disrupting expectations.
Docent Jillian Hillard
Guidance: People consume content to gain further insight into the topic at hand, so you better make your content worth the reader’s time.
Docent Ahava Leibtag
Guidance: Create a language board that reflects the words your customers use and how your domain experts refer to those things.
Docent Scott Berinato
Guidance: Avoid jargon. People don’t like to read about “solutions” and “turnkey systems.”
Want to hear more from our content docents? Of course you do. My friends, plan your next art appreciation excursion near the north coast at Content Marketing World 2017 in Cleveland. Wise patrons will save enough to perhaps purchase their own masterpiece (that’s $100 US) by registering now. Oh, and may we validate your parking?Use code TOPRANK100 to save $100 off of early bird prices that go away on June 2!
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