Gaining Attention with Video: A #CMWorld Chat with Amy Schmittauer

June 15, 2017 Monina Wagner

Video is a powerful storytelling medium. According to Content Marketing Institute’s 2017 Benchmarks, Budgets, and Trends research, 60% of B2B marketers in North America are using some form of video. With such a noisy, competitive landscape, marketers need to be smart in how they plan and promote their video content. Amy Schmittauer joined us on a recent #CMWorld Twitter chat to share some tips for making sure your videos are relevant, purposeful, and strategic. Schmittauer is a best-selling author and creator of the popular YouTube series Savvy Sexy Social.

Post or Host?

Before you distribute your video, you need to know which video hosting platform is best for your brand. You could host the video on your site like Vimeo, or you can post it on a video-hosting site such as YouTube. There are benefits and limitations to both.

A1: I often get the question “why YouTube vs. Vimeo?” To that I say, would you prefer to be found or to keep your video a secret? #CMWorld

— Amy Schmittauer (@Schmittastic) June 13, 2017

A2 Ideally you’d upload the video natively to the social network you’re posting it to for best user experience #CMWorld (cont)

— Taylor J. Hall (@taylorjhall) June 13, 2017

A2 YouTube processes more than 3 billion searches a month (or used to, anyway). Why wouldn’t you want to be there? #cmworld

— Martin Lieberman (@martinlieberman) June 13, 2017

Rise Above and Get Found

The key to great content is 20% in its creation and 80% in its promotion. When it comes to marketing and promoting your videos, there are several strategies you can follow for success.

A3: add keywords with meta description & tags, put keywords in title #CMWorld

— Paul La-Ree-You (@heylarrieu) June 13, 2017

A4 When I want attn on my YT vid from my FB audience, posting the YT link isn’t ideal. Go live and tell people what to do instead. #CMWorld

— Amy Schmittauer (@Schmittastic) June 13, 2017

What tactics are you using to promote your videos? Let us know in the comments below. For more insights, check out our Storify recap.

Need more ideas on how to create great video content? Register for Content Marketing World and attend our special Video track. Code SM100 saves you $100 at checkout!

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