Comment on 9 Blogging Tools That Will Make Your Job Easier by Robb

June 22, 2017 Robb

No, I’m the technical SEO brought in to sort the mess made. The settings in each and every instance (20+ so far and counting) have all occurred when there are 301’s in place from old to new locations, non-ssl to ssl, etc. 301’s collide with self-referential canonical tags, where canonical says a page should be the ‘master’ but the 301 says a different one should be. The result is mis-indexed content, competing pages, conflicting signals and rankings impairment.

This isn’t an isolated one-off, it’s a rampant problem that most site owners have no idea about – until a tech SEO comes in and can diagnose and explain it to them in simple terms.

Why a bit of software would automatically self-refer as canonical is just a design blunder on a grand scale. Yoast knows about this issue and has opted not to fix it – because he’d have to admit the huge mistake he’s made and continued to make.

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