Absolutely, Daniel. This is not yet implemented on the front end of CMI, but we have identified 7 main categories — and every single thing we do (blog posts, even sessions, webinars, etc) will fall into one (and only one) of these:
Editorial planning and teams
Content distribution and promotion
Measurement and reporting
Trends and research
General success tips
For us, these are based on the “stages” of content marketing with 2 additional categories for other types of posts.
We then have secondary categories (for things such as SEO, email, etc) and tags (for specific series, the sources of info (such as CCO or CMW), etc).
Does that help?