Comment on Your Editorial Calendar is Not Your Content Marketing Strategy by Michele Linn

June 21, 2017 Michele Linn

Absolutely, Daniel. This is not yet implemented on the front end of CMI, but we have identified 7 main categories — and every single thing we do (blog posts, even sessions, webinars, etc) will fall into one (and only one) of these:

High-level strategy
Editorial planning and teams
Content creation
Content distribution and promotion
Measurement and reporting
Trends and research
General success tips

For us, these are based on the “stages” of content marketing with 2 additional categories for other types of posts.

We then have secondary categories (for things such as SEO, email, etc) and tags (for specific series, the sources of info (such as CCO or CMW), etc).

Does that help?

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Comment on 9 Blogging Tools That Will Make Your Job Easier by Ann Smarty
Comment on 9 Blogging Tools That Will Make Your Job Easier by Ann Smarty

Hi Robb, I've been using it for ages with no problem. Maybe you have over-played with its options?

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Comment on 7 Ways to Stop Flailing with Your Content Marketing in 2017 by Michele Linn

I am so glad the idea about insights resonated with you -- and thanks for the comment, Bobby.

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