Comment on Higher Education: How to Raise Your Content Marketing Game by Jonah Deaver

June 20, 2017 Jonah Deaver

Having a distinct university brand is important. In earlier phases of marketing to the student journey, branding is best suited for a limited role – with helpful information taking the spotlight. But when prospective students enter the decision stage of their journey, conveying brand authority and uniqueness can differentiate one’s school from the rest when it matters most.

You present some good strategic ideas and the need to frame it inside an “authentic” vibe is spot on.

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Yup, there's no such a thing as too much data :)

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Comment on Your Editorial Calendar is Not Your Content Marketing Strategy by Daniel Onken

Super helpful! As someone aiming to get into content strategy at my agency this website has been a gold min...

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