Comment on Your Editorial Calendar is Not Your Content Marketing Strategy by Daniel Onken

June 20, 2017 Daniel Onken

Super helpful! As someone aiming to get into content strategy at my agency this website has been a gold mine.

One question… When you say “Five to seven key areas or categories to cover in your editorial” I take it this should be a column on my editorial plan. But what exactly does this mean? Do you have examples of these “categories” and how they relate to the step that comes after them (topics)?

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Comment on Higher Education: How to Raise Your Content Marketing Game by This is Marketing Podcast
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