I think a balance of paid ads and organic SEO is the best option for those who want to invest in PPC but don’t have the budget to go all out.
We can study paid ad results and apply these to our SEO tactics, like which keywords are the most effective, and so on. This way, advertisers can use these keywords to improve their content and lessen the money spent on user clicks.
If the business wants to play it safe, they ought to consult experts or hire a PPC management agency. This way they’ll suffer less errors made by bad budget allocation and such.