Webinars: New Views To Creating Customer Experiences

March 16, 2015
Webinar tools have evolved – and marketers should evolve their use of them. Marketers should look at how webinars can be used as a tool for audience development across every stage of the buyer’s journey. By taking this approach and integrating webinars into more stages of the buyer’s journey, marketers have a much better reason to ask for an increasing amount of information during registration, and can begin to improve the quality of their marketing database.
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