B2B Small Business Content Marketing: 2015 Benchmarks, Budgets and Trends - North America

January 23, 2015
B2B Small Business Content Marketing Hello Content Marketers, Welcome to 2015 B2B Small Business Content Marketing Trends, North America. In this report, we look at how the practices of small business marketers (10-99 employees) in the business-to-business space have changed over the last year. You’ll also find new insights on how content marketing is structured within organizations, how often marketers are publishing new content, initiatives they’re working on, and more. It’s been a year of many changes for content marketing. B2B small business marketers are juggling many competing initiatives and are feeling more challenged in every area of content marketing. They’re also feeling a bit less effective with content marketing overall. The exceptions are marketers who have a documented content marketing strategy: 60% say they are effective at content marketing and they are less challenged in every area. It’s sure to be an interesting year ahead as content marketing continues to become increasingly sophisticated. We look forward to helping you navigate the changes. Yours in content, Joe Pulizzi Founder Content Marketing Institute
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