Building a Content Marketing Strategy ebook - #CMWorld 2014
eBook: How to build a content marketing strategy. Featuring advice from 12 top content marketing brands including: Progressive Insurance, Boeing, Caterpillar, SAP, charity: water, John Deere, Kapost, BitTorrent, Lattice Engines and Indium Corporation. This is the first in a series of 4 eBooks featuring essential content marketing knowledge from select speakers at the 2014 Content Marketing World conference. Future eBooks will cover Audience Development, Visual Content and Content Marketing ROI. This eBook series was sponsored by Curata and developed by TopRank Online Marketing in partnership with the Content Marketing Institute.