B2C Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfs
Overview: The State of B2C Content Marketing IN NORTH AMERICA Greetings Consumer Marketers, In many ways, it’s a good year for B2C content marketers. Adoption rates of content marketing are on the rise and confidence has grown: 90% of B2C marketers are using content marketing, compared with 86% last year. 34% of B2C marketers consider themselves effective at content marketing—up from 32% last year. B2C marketers have rated many tactics higher in effectiveness this year; in-person events and eNewsletters top the list of effective tactics. B2C marketers are using all social platforms more often, with LinkedIn use registering the biggest jump (from 51% to 71%). This confidence in content marketing also shows in terms of investment: 60% of B2C marketers plan to increase the amount they allocate to content marketing. Perhaps surprisingly, the least effective B2C marketers plan to increase their content marketing budgets more than the most effective ones (69% vs. 55%): another indication that marketers believe in the principles of content marketing, even if they have not quite figured out how to best execute. Read on to discover not only how the B2C content marketing landscape has changed over the last year, but also to learn what the most effective B2C marketers are doing differently than their peers. On with the content marketing revolution!