Getting the Content Marketing Job You Want by Mark Sherbin and Michael Kirsten
Be Part of a Progressive Business To get the job you love, you’ll need to sell your skill set. For content marketers, the job market can be complicated. You’re looking for a gig focused on a relatively new title in marketing. Some companies have a well established approach to content marketing. Others might just be dipping their toes in the water. Still others may have no idea what content marketing is. Based on the overall job market, it’s actually less and less likely that the job you really want is “out there.” Instead, content marketers may need to sell their skill set to their employer/s of choice and create their dream job for themselves. Here’s what you need to know to catch the eyes of the best progressive employers and pursue your passion for content marketing.