“The Role of Content and Storytelling in Today’s Integrated B2C”

September 9, 2011
Content Marketing World 2011 “The Role of Content and Storytelling in Today’s Integrated B2C” Michael Weiss, Managing Director, Figure 18 How do the leading consumer brands structure their storytelling within the myriad of choices: print, online, mobile, social, tablets and more? In this exclusive roundtable discussion, we’ll hear what Lexus, Sherwin Williams, Best Buy and other leading brands are doing to set up content marketing for success, giving practical advice all along the way.
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"A Large Company Content Marketing Journey"
"A Large Company Content Marketing Journey"

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“Taking Your Content Mobile: Content Tips for Smartphones, iPads, Tablets and the Next New Thing”
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