The Content Marketing Playbook

January 9, 2011
The Content Marketing Playbook: 42 Ways to Connect with Customers STOP! Don't go any further with social media until you think about your content strategy We all know that the rules have changed. Shouting for attention - the old model of traditional advertising - brings little more than customer indignation. The new model - or new rules of social media or marketing or whatever you want to call it - brings people who are actively looking for something: information, insight, solutions to their problems. If you have that special something, you can attract that special someone - the customer.
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