Marketing Data: Vitamin D For Your Content Marketing

May 12, 2015
Marketing data management is key to understanding your audience marketing data, and the productive management of it, continues to be a challenge for all B2B Marketers – CMOs, demand centers, and marketing operations leaders struggle with keeping it maintained. Content marketers have traditionally stayed far away from the marketing database. In this paper, we’ll discuss ways to marry marketing data management practices with strategic content marketing creation, as well as methods content marketers can use to make themselves more valuable to the C-Suite.
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The Non-Terrifying Intro to Semantic Content
The Non-Terrifying Intro to Semantic Content

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Showing Real ROI For Your Content Marketing
Showing Real ROI For Your Content Marketing

So much data is available that it can be easy to get overwhelmed when deciding what to focus on when it com...